Google Adwords Keyword Tool

Some of you guys may remember ‘overture’ search results which showed you how many times people searched for ‘entertermhere’ each month in yahoo’s search engine. Well, they died a few months ago [sadtrombone]

As a rule of thumb, we’d take the value overture gave us and times it by 5 to estimate how many searches it got in google (that’s if you were lucky enough to catch the god damn site at a time when it was online).

Like spiderman coming to rescue someone as they’re just about to hit the pavement at 200mph, google have swooped in and saved us.

Enter Google adword’s research tool. Just like overture only better because, well, it’s Google.

Type in your search term and if you’re lucky, you’ll get a shitload of searches, zero advertiser competition and bam - you’ve just got yourself a niche.

As if that wasn’t enough, google have given us related keywords and statistics on them too. If we want, we can even get some nice trend graphs and see what time of year our search terms are most popular.

In the wrong hands (or should i say right hands), this tool is a lethal weapon. It’s basically full VIP access to google stats - what people are searching for and how many of them are searching for it.

Bookmark it, delicious it, hell get it tatooed on your arm if you have to - just don’t forget about this invaluable tool.

Official yesnoblog.com verdict: